Social Media Tips

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you're new to Facebook, start by creating a Facebook Page.

Below is a list of ways you can begin engaging your community for #givingdayNOBTS!

  • Get started by liking the Giving Day page. This will allow you to get updates, important information and tips for Giving Day.
  • Promote NOBTS’s Facebook page. Include a link to the website’s givingtuesday webpage. If you’re a staff or faculty member, board members, volunteers, and alumnus or donor, like the page and promote it.
  • In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.
  • Talk it up! Post interesting information and share success stories and photos. Ask your friends questions and engage them in dialogue. Remember to keep posts brief!
  • Tell everyone that you are participating in Giving Day. Be sure to tell people what it is all about by using some of the suggested messaging. Let them know how they can join with you and donate - spread the word.
  • Do all of the above and repeat...again and again and again.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient! If you’re new to Twitter, they offer a getting started guide for newbies.

Below you will find a few tips to help you have success.

  • Follow @NOBTS’s Twitter account. Go to www.twitter.com/@GivingDayNOBTS and click the Follow button. Now you can begin receiving and sharing information about Giving Day.
  • Tell your followers that you are participating in #givingdayNOBTS. Tell your followers about your campaign and begin to build a story around the initiatives you’d like to support. Are you a current student or faculty member? Tell them they can help you win prizes and how they can help you. Use some of the suggested tweets provided.
  • Use Hashtags and Handles. Whenever you share information, include the @NOBTS handle and #givingdayNOBTS to further spread your organization’s words. Show that you are a part of Giving Day by using the hashtag in your tweets. People interested in a particular event, person, or business will follow the hashtag to stay up-to-date on any conversations about their topic of interest.
  • Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.
  • Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.
  • Tweet, retweet and tweet again! (Especially on the day of Giving Day)

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “ Getting Started on Instagram” guide to setup your account now!

Here’s your Instagram checklist:

  • Follow NOBTS on Instagram. Head to www.instagram.com/NOBTS to “Follow” the activity around Giving Day.
  • Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your NOBTS’s mission with friends and followers.
  • Socialize! Like your supporters’ posts, consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day.
  • Use the #givingdayNOBTS hashtags in addition to other creative hashtags. 3-5 hashtags per post are the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause (#preparehereserveanywhere, #iLearnhereiGivehere, #cheerfulgiver). Having a succession of hashtags helps with branding! Don’t forget to include #givingdayNOBTS
  • Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Click on the icons in the footer to find our social media accounts and follow along as Giving Day approaches.