NOBTS and Leavell College Branding and Visual Identity
The brand of an organization involves much more than colors, logos, slogans, and designs. The brand is the way people, both inside and outside, think about the organization. A brand develops over time as people discover and connect with the core values and mission of an organization. Consistency of the look, tone, and messaging plays a vital role in establishing and maintaining a brand.
Publications and the Publications Approval Process
The Office of Communications is tasked with maintaining brand consistency for the seminary and securing promotional material (printed or digital). Ideally, all seminary and college publications designed for external use should be designed in consultation with the Office of Communications (both printed and digital). Any communications piece or digital promotional endeavors not designed by the Communications Team must seek approval from the Director of Communications before publication or printing.
NOBTS and Leavell College Branding/Visual Identity Guide
The NOBTS and Leavell College branding and visual identity guide provides the direction needed to foster consistency across all our branding efforts – from small in-house communication pieces to major publications and campaigns. The guide covers the proper usage of colors, logos, and fonts and introduces the seminary community to key branding messages currently used by NOBTS/Leavell College.
