The brand of an organization involves much more than colors, logos, slogans, and designs. The brand is the way people, both inside and outside, think about the organization. A brand develops over time as people discover and connect with the core values and mission of an organization. Consistency of the look, tone, and messaging plays a vital role in establishing and maintaining a brand.
The NOBTS and Leavell College branding and visual identity guide provides the direction needed to foster consistency across all our branding efforts – from small in-house communication pieces to major publications and campaigns. The guide covers the proper usage of colors, logos and fonts and introduces the seminary community to key branding messages currently used by NOBTS/Leavell College.